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Why and How to Become a Digital Marketing Specialist?

The Internet has revolutionized a multitude of industries – including marketing. With customers spending more and more time online, businesses have no other option but to take their online presence very seriously. Having a well-made website and writing eye-catching emails is not enough, either: you need to understand the peculiarities of social media networks and know how exactly you should use them to reach your target audience.

When done right, digital marketing allows a business to reach the most impressive results while keeping the cost at minimum. By taking this Learning Path, you will find out everything a digital marketing professional needs to know to succeed, including the distinct techniques for Facebook, Instagram, Twitter, YouTube and other kinds of social media.

Benefits for you

A structured course tree

A carefully tailored list of courses for best experience developing your skills, including only the essentials and skipping the usual college surpluses.

Learn from experienced teachers

Improve your skill set with proven tools, and take opportunities to practice with realistic tasks.

Get a dream job

Make additions to your résumé to secure your dream job with high pay. Send applications anywhere in the world!

Get skills for life

Even if you choose to stop midway, you’ll have acquired skills that you’ll be able to use in many other fields.

Your Learning Path


Digital Marketing introduction

Get the basics down first: learn what is digital marketing and how it can help you promote a business.

Alun Hill 22 lectures
Cours de marketing numérique: trouver le succès rapidement

Le cours complet de marketing Internet

Start your learning path

Discover Email Marketing

Email is the one digital media everyone – and we do mean everyone – uses. Find out how to generate impressive leads and get their attention!

Alun Hill 4 lectures
Marketing-opérationnel: un atelier exclusif de 4 semaines

Atelier de 4 semaines de marketing-opérationnel

Start your learning path

Master Search Engine Optimization

Learn to optimize your content for search engines, increase its findability and maximize your chances to reach the audience.

Alex Genadinik 117 lectures
Référencement naturel pour les nuls: Apprenez à construire votre stratégie marketing et devenez le n ° 1

Comment utiliser les stratégies de marketing pour atteindre 1 000 000

Start your learning path

Learn Facebook Marketing

Get familiar with all the tools available on Facebook that can help you reach your marketing goals. Ads, groups, affiliate marketing, and tons of other topics covered!

Alun Hill 21 lectures
Apprenez à créer une stratégie marketing sur Facebook comme un génie

Comment utiliser Facebook Marketing avec facilité

Start your learning path

Start Creating Facebook Ads Like a Pro

Facebook ads are especially important: get to know them in more detail! Find out how you can set them up, target the right audience, and track the results.

Alex Genadinik 18 lectures
Publicité Facebook : le fonctionnement des annonces Facebook

Comment utiliser la publicité Facebook et le reciblage

Start your learning path

Pictures, Videos, and More: Instagram Marketing

The more social media networks you use, the more audience you reach! See how you can turn your Instagram followers into clients.

Alun Hill 8 lectures
Les astuces dévoilées pour gagner de l'argent avec Instagram

Comment gagner beaucoup d'argent sur Instagram

Start your learning path

Tweet to Get Followers: Twitter Marketing Secrets

Maximizing the exposure of your tweets can be an immense help in promoting a business. Don’t miss out on a great chance to reach millions!

Alex Genadinik 36 lectures
Cours Publicité Twitter : comment avoir des followers sur twitter

Apprendre comment avoir des followers sur Twitter avec la publicité twitter

Start your learning path

Capture Your Audience With Videos: YouTube Marketing

If you have a YouTube channel, a chance to earn a lot from the comfort of your own home is in your hands. See how you can take it!

Alun Hill 10 lectures
Comprendre la monétisation YouTube : comment se démarquer

Comment devenir un dominateur YouTube

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Using Social Media Channels Together

Find all the secrets of social media marketing in one place and get the most out of every network!

Alun Hill 37 lectures
6 façons simples sur comment gagner de l'argent sur internet

Comment gagner de l'argent sur internet avec Six moyens faciles

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Yelp Advertising: Rise With Good Reviews

Yelp is a great way for any local business to form a great first impression. Find out how you can use the business account and ads the most effectively!

Alex Genadinik 10 lectures
Publicité sur internet et référencement naturel avec Yelp

Comment utiliser Yelp france pour faire de publicité sur internet

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Test and Optimize Your Conversion Channels

Get familiar with split testing, learn to analyze and understand its results, and optimize the conversions on your website!

Alun Hill 7 lectures
Cours sur l'optimisation de sites Web avec les tests fractionnés

Comment effectuer un test fractionné - cours magistral

Start your learning path

Use Your Knowledge: Create Your Marketing Plan

Now that you’re a true digital marketing guru, let’s see how you can create a foolproof marketing plan. Get ready for success!

Alex Genadinik 55 lectures
Comment faire un business plan : guide parfait, modèle inclu !

Ce cours vous donne un modèle de plan marketing et vous apprend à rédiger rapidement un plan marketing.

Start your learning path

You will learn from these experts

Alex Genadinik

Alex is highly experienced in delivering theory and practical tasks in over a hundred courses that he’s developed. An expert in software engineering, SEO, social marketing, and entrepreneurship.

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system for learning

Best experts for your best experience

Learn from real experts in their fields who share their knowledge and practical know-how.

Receive a course completion certificate

Prove what you’ve learned to anyone who asks, and hang sweet additions to your wall of achievements.

Practical tasks for real learning

Find opportunities to practice with code examples, practical tasks, learning missions, etc.

Gamified coding courses

Feel even more motivated to get skills for your career with a number of gaming elements!

Tamper-proof certificates

On BitDegree, you'll be able to receive a Blockchain certificate that is immune to falsification.

Get your dream job

Increase your chances to secure a job that you dream of by focusing on the skills that you actually need.